While your competitors go dark, you keep selling.
See how IRIS® gives your dealership a secure, dealer-owned data layer that keeps working no matter what happens to your DMS. Watch the 30-second breakdown.
One outage can freeze your entire dealership overnight.
In 2024, a single DMS-provider cyberattack knocked core systems offline for auto dealerships across the U.S. and Canada — for weeks. Sales teams went back to pen and paper. Service scheduling stopped. Marketing campaigns went dark. And it wasn't an isolated incident: DMS attacks and platform outages are becoming a matter of when, not if.
Source: Anderson Economic Group cost estimate, 2024 DMS-provider ransomware incident
When your DMS goes down, everything tied to it goes down with it.
Not another CRM, CDP, or marketing platform.
The IRIS® Data Security Layer is dealer-owned infrastructure that sits outside your DMS entirely — so your data stays accessible, secure, and yours, even when core systems go down.
Complete Data Ownership
Your customer and market data lives in an environment you control — not locked inside a single vendor's platform.
Secure, Encrypted, Dealer-Owned
Enterprise-grade encryption and access controls, independent of any single system's uptime.
Real-Time Intelligence
Live access to customer and market data, even when your DMS or other core systems are down.
Enterprise-Grade Governance
Built-in compliance enforcement and vendor governance across every platform you use.
Freedom to Activate Anywhere
Activate your data through the partners of your choice — not just one platform.
Three layers. One foundation for your tech stack.
Each IRIS module is a layer in your dealership's tech stack — infrastructure, not another app. This page covers the Data Security Layer.
The foundation: a secure, encrypted, dealer-owned data environment that keeps working through any DMS outage or attack.
Real-time, verified customer and market intelligence via Drivonic's Identity Graph.
Cross-platform consumer compliance enforcement and vendor governance across your stack.
The question isn't whether the next outage happens. It's whether you're ready.
No platform can prevent another company's outage or cyberattack. But every dealership can prepare for one. IRIS gives you an independent intelligence layer that stays under your control — no matter what happens upstream.
Let's talk about how we can help mitigate your dealership's risk during DMS system attacks and outages
A short conversation, no obligation — we'll walk through where your customer data lives today and what it takes to keep it yours.
Prefer to talk now? Grab a time on Josh's calendar →
