LaneDriver℠
Own Your Service Market. Before Your Competitors Do.
Your service department is either growing market share — or quietly losing it to competitors offering discounts, convenience, and aggressive conquest marketing.
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Driving Service Revenue for Dealers Across All Major Brands
The Fixed Ops Problem Dealers Face
Every dealership service department is fighting the same battle:
On-brand owners are servicing with independents and competing dealers
Past service customers quietly defect and never return
Competitor discounts and "quick-lube convenience" steal loyalty
Marketing spend lacks clear attribution to actual service revenue
Most dealers don't have a system to identify, target, and influence these customers at the right moment.
LaneDriver changes that.
What Is LaneDriver℠?
LaneDriver℠ is a data-driven service acquisition, retention, and reactivation engine built specifically for dealership fixed operations.
It uses automotive ownership data, service behavior signals, and intelligent targeting to:
All delivered through a full-funnel, multi-channel marketing approach.
How LaneDriver℠ Drives Service Revenue
Capture New Service Customers
Precision Audience Targeting
Target on-brand owners within your PMA, identify owners servicing with competing dealerships and independents, and reach people most likely to service now.
Reactivate Lapsed Customers
Retention & Reactivation Built In
Re-engage past service customers before they fully defect. Reinforce loyalty with timely, persuasive messaging that drives them back to your lanes.
Conquest Competitor Customers
Offensive Capability
Detect customers actively servicing with competitors and insert your dealership into their consideration with targeted multi-channel campaigns.
Measurable Revenue Impact
Track Impression → RO
Track performance from impression to click to appointment to RO. Attribute marketing directly to service outcomes and optimize spend based on actual revenue.
Full-Funnel, Multi-Channel Activation
LaneDriver℠ engages service customers across:
Why LaneDriver℠ Matters for Fixed Ops
Independent shops and competing dealers are aggressively targeting your customers — often with better data and smarter messaging.
LaneDriver℠ gives your dealership offensive capability to conquest service customers, defensive protection against defection, and a scalable system to grow service revenue predictably.
This isn't just marketing. It's market control for your service department.
The Bottom Line
Your service department is your most stable, profitable business unit.
LaneDriver℠ ensures:
Connect Every Data Point
LaneDriver℠ creates a unified identity graph, connecting fragmented data sources into a single, actionable service customer profile across all digital touchpoints.
Precision Targeting
Reach the right service customers with connected data across devices, channels, and platforms.
Real-Time Updates
Identity graphs update in real-time as customers interact with your service marketing.
Privacy Compliant
Built with privacy-first architecture and full compliance with data regulations.
Who LaneDriver℠ Is Built For
Dealership Owners
Focused on long-term profitability
General Managers
Looking to stabilize revenue beyond vehicle sales
Service Directors
Tasked with growing RO count and retention
Dealer Groups
Seeking consistent, measurable fixed ops growth
Stop Losing Service Customers You Already Own.
Start driving them back where they belong — your service lanes.
Frequently Asked Questions
Everything you need to know about LaneDriver℠ and how it can transform your service department.
LaneDriver℠ isn't just another marketing package — it's a complete fixed ops growth system. We use automotive ownership data and service behavior signals to identify, target, and influence service customers at the right moment across all digital channels.
Most dealers see meaningful improvements in service traffic within the first 30-60 days. Our data-driven approach means we're optimizing from day one, and our attribution system lets you see exactly which efforts are driving service ROs.
Absolutely. Retention isn't an afterthought — it's engineered into the system. We re-engage lapsed service customers before they fully defect and reinforce loyalty with timely, persuasive messaging to protect your existing service base.
Still have questions?
Our fixed ops strategists are ready to show you how LaneDriver℠ can work for your service department.
Ready to See It In Action?
Schedule your personalized demo and see how LaneDriver℠ can transform your service department
Turn More Vehicles Into Service ROs. Turn More ROs Into Long-Term Loyalty.
Ready to Own Your Service Market?