Sales Process Training Market Slowdown: Protect Your Gross
Ford's mixed October results and Toyota's raised earnings forecast show the new-vehicle market is uneven, not uniformly soft.
Author
Drivonic Editorial Team
Automotive data and marketing analysts
Drivonic is a dealer-owned data and technology company with over 10 years of automotive data excellence. It turns fragmented automotive data into sales outcomes for dealerships, OEMs, Tier 2 associations and marketing agencies. The editorial team turns IRIS℠ audience data and industry reporting into practical guidance for dealership leaders.
Credentials: Dealer-owned automotive data company with 10+ years of automotive data experience, CCPA and GLBA compliant.
- In-market audience intelligence
- Conquest and competitive strategy
- Connected TV and video
- Fixed ops growth and retention
- Attribution and measurement
Articles by Drivonic Editorial Team(12)
Manual Transmission Conquest Strategy: Mazda's Last Stick Shift Play
Honda killed the manual Civic Si for 2027, leaving Mazda as the last mainstream automaker with a stick shift.
Auto Financing Rates Dealer Strategy: Winning Despite Rate Hikes
The Fed held rates steady on Oct. 28, but new and used auto loan rates kept rising, squeezing near-prime shoppers.
Dealer Inventory Days Supply by Brand: What the 82-Day Average Hides
National dealer inventory hit 82 days, but the brand-level split tells the real story: Toyota and Lexus run lean at 35 and 41 days while Jeep, Dodge and Ram carry 149 or more.
Carvana's CDJR sales strategy ZIP codes: how it wins share nationwide
Carvana's seven CDJR stores picked up one or two sales in thousands of ZIP codes across 42 states, enough to rank No. 2 in New Jersey without a single store there.
Used Car Pricing by Market ZIP Code: Why the Same VIN Can Swing $1,000
JD Power's research shows the same used vehicle can price $100 to $1,000 apart depending on ZIP code, and the company has built VIN-specific pricing into its products to reflect it.
Service Repair Costs, Technology and Retention: The Fixed Ops Edge
Repair costs have jumped 60% since 2019 as ADAS calibration gets more expensive, and dealership service departments are better equipped than independent shops to handle it.
Compact Car Inventory Shortage Strategy: What Dealers Do Now
Compact car days supply has fallen to 36 and compact SUV supply to 44 as automakers shift production toward larger vehicles. Here's a compact car inventory shortage strategy for dealers who still stock these segments.
Lead Follow-Up Speed and Dealer Conversion: A 30-Store Study
A 30-store mystery shop study shows dealers who call a lead within 24 minutes score 'great,' while Carvana's CDJR stores, which never called at all, landed in the 'poor' range.
Fixed Ops Growth Service Retention Strategy for Q4 2026
A Q3 2026 dealer sentiment survey shows F&I and service outperforming new-vehicle sales by a wide margin.
Advertising Execution Inventory Alignment: Why Dealer Ads Fail
Most dealership advertising failures trace back to showroom execution, not the media plan: when the lot doesn't match what the ad promised, shoppers blame marketing that already did its job.
Dealership Cybersecurity and Data Protection: Audit Vendors Now
Proton Dealership IT found attempted attacks on dealerships spiked nearly 1,000% in March, with third-party vendor access software and AI-written phishing as the main entry points.
