Author
Automotive data and marketing analysts
Drivonic is a dealer-owned data and technology company with over 10 years of automotive data excellence. It turns fragmented automotive data into sales outcomes for dealerships, OEMs, Tier 2 associations and marketing agencies. The editorial team turns IRIS℠ audience data and industry reporting into practical guidance for dealership leaders.
Credentials: Dealer-owned automotive data company with 10+ years of automotive data experience, CCPA and GLBA compliant.
Most dealership advertising failures trace back to showroom execution, not the media plan: when the lot doesn't match what the ad promised, shoppers blame marketing that already did its job.
Proton Dealership IT found attempted attacks on dealerships spiked nearly 1,000% in March, with third-party vendor access software and AI-written phishing as the main entry points.
